The amount of time your app is in its development stage can depend on a number of factors. Typically we find that it’s the review phase which tends to extend your projects build time as this is where the majority of changes are flagged. Have no fear though, this can be prevented from an early stage by envisaging your user’s journey on your platform before you begin its construction.
Fortunately digital agencies are working with programmes such as Pidoco and POP (Prototype on Paper), which transfer hand sketches into digital format, allowing you to click on buttons and tabs like you would on your phone. To sum up their main purpose in one nimble sentence; you’ll be able to get a thorough insight into the overall look and feel of your app well before it’s even built.
This type of software can ensure that your app developer works as efficiently as possible. It can be time intensive for a developer to make changes to an apps structure once it’s been built, and this is where delays can start to occur. Another good thing about having your designs roughly sketched out is that you’ll be able to see what areas of your app are feasible and those that aren’t, plus you can also add and remove areas where you see fit as you refine your idea…
Whether you’re planning on creating a new app or updating an existing website, it’s advised that you think about your user flow before you approach your digital agency. No-one knows your customers quite like you and therefore you are uniquely positioned to guide your agency in how you want it to look, feel and flow, with the agency being there to acknowledge, implement and recommend. In turn this will ensure that you have every possible area covered which will also save you time and money further down the line. A well-constructed brief will fuel the agency with all of the necessary tools to work efficiently and adhere to your deadline specified.
Before you get your creative juices flowing you need to have your user in mind at all times. Put yourself in their shoes and wonder why they’re there in the first place and how they can get to and from your key hot spots as a result. A users intentions may vary depending on the apps sector (consumer and enterprise for example will differ), yet this shouldn’t dictate the quality of their experience in any way shape or form.
We’re not saying that you have to spend hours on the sketches as you’ll receive detailed artwork as part of your package from your agency. But we are however saying that you should try and think of every little detail in the time that you have to gain an even better understanding of your project’s aims, and this in fact has proven to inform design in the past. Even if you’re adding to your user flow periodically page by page on scrap pieces of paper it will still help you gain a better understanding of what it is you want to achieve, and what particular pages can help you maximise your chances of doing so.
One of the main faux pau’s in app design is asking your user to do more than what is required. Whether it be a frustratingly long sign-up or checkout process or when you just can’t find that particular product in a sea full of others, these have the power to deter a user all together. We found that the following link provides some great examples on frustrating user scenarios – https://theresaneil.wordpress.com/2013/06/27/ux-fail-part-1/
Like any projects there’s always the realistic possibility of complications. In the world of app development the complications are most likely to arise whilst it’s being built. Adding and removing content whilst your app is being coded can be time consuming which may lead to you incurring additional agency time and costs. Time which could be spent testing and fine-tuning your already well thought-out project…
The key point here however is to have fun with your app wireframes. Feel free to get as creative as possible and be open to suggestions as may give you additional ideas going forward. If the agency can’t provide a match for the functions you’re after, chances are they’ll be able to provide realistic alternatives which still aim to facilitate the same purpose(s) that you had in mind in the first place.
- Make sure you know exactly what it is that you want to achieve in your app
- Try and think of every page of your app and make a note of them
- Don’t assume that something can be done instantly halfway down the line as this can lead to additional costs
- Have fun whilst creating your app – this is your chance to shine!
Have you got an idea for an app or website? Do you want to speak to someone about your digital marketing strategy? If so, feel free to get in touch via our website or through Twitter, LinkedIn or Facebook.
Or give us a call on +44 (0) 1737 45 77 88
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